Tony Pharo
Tony Pharo is a contemporary artist whose work is a powerful reflection of resilience, healing, and self-expression. Having transformed his life after experiencing homelessness and navigating mental health challenges, Tony uses art as a medium to share his journey and inspire others.
Encouraged by his therapist to pursue art as a form of healing, Tony’s paintings are vibrant, emotionally charged, and deeply personal. His interactive live art experiences engage audiences of all ages, breaking down barriers and inviting viewers to connect with his story.
Now a rising star in the art world, Tony has showcased his work at prestigious events like Red Dot Miami during Art Basel and continues to grow his audience with a dynamic social media presence. Through his art, Tony champions the message that transformation and creativity can emerge from even the most challenging circumstances.
Services
Social Media Strategy
Content Strategy
Content Production
Event Coverage
Platform Management
Analytics & Reporting
The challenge
Tony Pharo wanted to build a meaningful connection with his audience through social media.
His challenges included:
A lack of structure and regularity in sharing his artwork and creative process.
Difficulty diversifying content to showcase his personality, story, and live painting experiences.
Finding ways to effectively interact with a growing audience while remaining authentic to his artistic journey.
the big brain idea:
Big Brain partnered with Tony to create a strategy that brought his story and artistry to life, highlighting his unique perspective and fostering engagement with his audience.
Event Coverage: Captured Tony’s participation at Red Dot Miami during Art Basel, documenting his live interactive paintings that captivated audiences of all ages.
Storytelling Through Art: Showcased the meaning behind his work, delving into how his journey of healing and transformation influences his creative process.
Social Media Overhaul: Implemented a consistent posting schedule featuring a mix of artwork, live painting experiences, and behind-the-scenes content to diversify his online presence.
Audience Engagement: Encouraged interaction through thoughtful captions, storytelling, and content that resonated with his followers.
Growth and Recognition
Big Brain helped Tony Pharo turn his personal story and creative journey into a powerful tool for connection. By enhancing his social media strategy and capturing his interactive art experiences, we’ve positioned Tony as an artist to watch, inspiring audiences with his resilience and passion.
Tony’s Instagram following grew to over 24,000, connecting him with a larger community of art enthusiasts.
The coverage of his live interactive paintings at Red Dot Miami engaged audiences on-site and online, further solidifying his reputation as a dynamic and relatable artist.
Tony now has a steady flow of content that balances storytelling, artistic inspiration, and engagement, allowing him to connect authentically with his audience.