Honoring the past. Building the future.
Radford Studio Center is a historic film and television production lot located in the heart of Studio City, CA. With a legacy spanning nearly a century, Radford has been home to some of the most iconic productions in entertainment history, from beloved sitcoms to groundbreaking dramas.
Services
Social Media Strategy
Content Strategy
Content Production
Platform Management
Community Engagement
Analytics & Reporting
The Challenge:
Radford Studio Center, a legendary film and television studio, struggled with a lack of cohesive content and a clear social media strategy.
The goals were twofold:
Attract New Followers: Increase brand awareness to appeal to film enthusiasts and industry professionals.
Engage the Local Community: Build trust and support from the surrounding community, especially for the studio’s new modernization plan.
Despite its rich history, Radford’s social media presence was stagnant, with a follower count stuck at 700 and limited engagement.
Awareness Through Storytelling
Big Brain crafted a social media strategy designed to highlight Radford Studio Center’s legacy while connecting with both industry insiders and the local community.
We created dynamic, visually compelling content that showcased the studio’s iconic past while emphasizing its future through the modernization plan.
Engaged the local audience by spotlighting community events, partnerships, and the studio’s contributions to the neighborhood.
Leveraged film and entertainment-related hashtags, strategic collaborations, and industry-specific content to grow the follower base organically.
Established consistency to keep the audience engaged and excited about new developments at the studio.
The results
Big Brain brought Radford Studio Center’s social media back to life, connecting its storied past with a promising future.
Radford Studio Center surpassed the 1,000-follower milestone and grew to 1,416 followers, achieving a 102% increase.
Views increased by 164% in just 90 days, significantly boosting awareness of the studio’s brand and modernization efforts.
Posts highlighting community initiatives and the studio’s modernization plan saw higher levels of local engagement, strengthening support from the surrounding area.