dr. Joy bhat
Dr. Joy Bhat is a board-certified weight loss specialist and lifestyle medicine expert dedicated to helping individuals achieve their health and wellness goals. With a holistic approach to care, she empowers her patients to optimize their vitality through personalized strategies that focus on nutrition, activity, mindfulness, and sustainable lifestyle changes.
Services
Social Media Strategy
Content Strategy
Content Production
Platform Management
Analytics & Reporting
The challenge:
Dr. Joy approached Big Brain with the goal of increasing her brand awareness and revitalizing her Instagram page after a year and a half of inactivity.
Her challenges included:
Struggling to stay active on social media with no clear posting schedule or strategy.
Difficulty creating visually engaging and high-quality posts that reflected her expertise.
A lack of interaction and growth due to prolonged inactivity.
Dr. Joy sought to create a vibrant, educational presence to connect with an audience eager to learn about boosting their health and vitality.
The Big brain idea:
Big Brain developed a comprehensive social media strategy designed to bring Dr. Joy’s page back to life and position her as a trusted expert in weight loss and wellness.
We crafted a mix of educational posts, tips, and inspiring content that focused on her expertise in weight loss and vitality, while maintaining an approachable tone.
High-quality visuals and a cohesive aesthetic were introduced to make her page more appealing and professional.
A structured posting schedule was implemented to ensure her audience could rely on regular, engaging content.
Interactive elements such as Q&A sessions, polls, and wellness challenges were used to foster engagement and lay the foundation for a supportive community.
The results:
Through consistent, high-quality content and a targeted strategy, we’ve helped her reconnect with her audience, establish her brand, and lay the foundation for a growing, engaged community.
Dr. Joy’s Instagram followers increased by 13.5% in just four months.
Views skyrocketed by an incredible 1,316%, significantly expanding her reach and brand awareness.