Smiles & friends
Smiles & Friends is a whimsical brand centered around Smiles, an artist-inspired pink teddy bear with an upside-down face and the uplifting mantra, "Different is Good." Created to spark joy, creativity, and self-expression, Smiles embodies a playful yet meaningful approach to embracing individuality and celebrating uniqueness.
SERVICES
Social Media Strategy
Content Creation Guidance
Visual Identity Consultation
Event Marketing Support
The challenge:
Building a Unique Identity for a Playful Brand
“Smiles,” an artist-inspired pink teddy bear with an upside-down face, sought to strengthen its social media presence and create a cohesive visual identity that resonated with audiences.
The challenges included:
Crafting engaging and on-brand content that showcased Smiles’ quirky and creative personality.
Developing a consistent aesthetic to differentiate Smiles from other collectible or plush brands.
Generating buzz and driving attendance for Smiles’ pop-up event at Westfield Century City Mall.
The big brain idea
Big Brain collaborated with Smiles & Friends to refine their social media strategy, strengthen their brand identity, and drive excitement around key initiatives.
Content Creation Guidance: Provided strategic direction on content that emphasized Smiles’ unique features and artist-inspired origins, ensuring posts were engaging, creative, and shareable.
Visual Identity Development: Consulted on creating a consistent visual style that reflected Smiles’ playful and artistic personality, from color palettes to photography styles.
Event Marketing: Assisted in promoting the Smiles pop-up event at Westfield Century City Mall through targeted social media campaigns, leveraging storytelling and anticipation to drive foot traffic.