Fuerte Movement
Fuerte Movement is a holistic fitness app founded by Jazmin Margalef, designed to empower individuals to achieve balance and vitality in both mind and body. Rooted in the principles of mindfulness, strength, and community, Fuerte offers a comprehensive approach to wellness, combining fitness routines, mental health practices, and lifestyle guidance to help users thrive.
services
Brand Identity Development
Content Creation
Social Media Strategy
Graphic Design
Marketing Campaigns
Platform Management
The challenge:
Fuerte sought to make a bold debut in the wellness community.
Being in its infancy, the brand needed a cohesive identity, strategic direction, and an effective way to generate excitement around its launch.
The challenges included:
Brand Identity: Establishing a recognizable and compelling visual and messaging style.
Content Strategy: Creating high-quality content that communicated the app’s unique approach to holistic fitness.
Generating Awareness: Building buzz around the app’s launch to attract its target audience and carve a niche in the competitive fitness space.
THE BIG BRAIN IDEA:
Big Brain worked closely with Fuerte to design a complete branding and marketing strategy tailored to the app’s mission of holistic fitness and well-being.
Brand Identity Development: We crafted a visual identity, including logo design, color palettes, and typography, to reflect Fuerte’s empowering and wellness-focused ethos.
Content Creation: Developed visually striking and informative content to highlight Fuerte’s holistic approach to fitness, wellness, and mindfulness.
Social Media Strategy: Implemented a cohesive social media posting plan, aligning content with the app’s core values and engaging the wellness community.
Marketing Campaigns: Orchestrated campaigns to generate buzz around the app’s launch, leveraging social media and targeted outreach to attract users.
THE RESULTS:
Big Brain partnered with Fuerte to create a vibrant, memorable brand identity and launch strategy that resonated with the wellness community. From compelling graphics to a cohesive content and social media plan, our efforts helped Fuerte make a powerful entrance into the holistic fitness space.
Strong Launch Buzz: Fuerte’s launch generated significant attention in the wellness space, with a well-executed marketing campaign driving early user adoption.
Brand Recognition: The cohesive branding and consistent content positioned Fuerte as a standout presence in the holistic fitness community.
Community Engagement: Fuerte established a growing, engaged audience on social media, building a solid foundation for long-term success.