Supper club revival
The DTLA Dinner Club (DTLADC) is LA's exclusive, complimentary dinner party hosted by celebrity chefs. Dedicated to community building rather than profit, it welcomes Downtown Los Angeles residents, LAAC members, and distinguished contributors dedicated to enhancing DTLA.
Services
Social Media Strategy
Content Strategy
Content Production
Maintaining Sponsorships
Platform Management
Community Management
Analytics & Reporting
Breaking Out of a Creative Rut.
DTLA Dinner Clubwas struggling with lackluster social media presence.
Their visuals—uninspired photos and repetitive videos—failed to capture the club’s essence or appeal to potential members. Without an engaging aesthetic or strategy, their digital presence wasn’t doing justice to the dynamic events they were hosting or attracting curious locals eager to join this hidden gem.
The Big Brain Idea:
Big Brain took a fresh approach by overhauling the way DTLA Dinner Club told its story. Our strategy was rooted in two key pillars: storytelling and worldbuilding.
We introduced dynamic, visually compelling content by:
Incorporating cinematic camera angles and chef interviews to showcase culinary artistry.
Capturing behind-the-scenes moments that highlighted the vibrant personalities behind the dishes.
Showcasing event attendees, spotlighting their experiences, and fostering a sense of connection within the community.
This approach transformed the club’s narrative, giving followers a reason to not just look, but to engage—and to dream of being part of the experience.
From Follower to Food Enthusiast.
Audience Growth: DTLA Dinner Club saw up to 100 new followers weekly, building a community of food lovers and locals eager to attend events.
Engagement Boom: Engagement rates skyrocketed by 96.7%, with followers actively engaging with posts, eagerly anticipating event announcements, and amplifying the club’s presence through shares and comments.
Sponsorship Success: Big Brain’s refreshed strategy helped DTLA Dinner Club secure three ongoing sponsorships, elevating its position as a go-to platform for showcasing emerging and established chefs as well as local businesses in the culinary and homeware space.