Bridging Art and Social Media.
Brent Estabrook is a celebrated contemporary oil painter renowned for his textured and lifelike depictions of stuffed animals, blending nostalgia and artistry to create works that evoke a sense of wonder and joy. With a mastery of color and texture, his paintings breathe new life into childhood icons, transforming them into profound symbols of creativity, individuality, and the beauty of imperfection.
Services
Social Media Strategy
Content Strategy
Content Production
Storytelling Development
Platform Management
Analytics & Reporting
The Challenge
Brent struggled to translate his art into engaging social media content.
His challenges included:
Turning his thoughts around art into stories that could resonate with a social media audience.
Balancing time between creating art and creating content.
Ensuring that his content felt true to him as an artist, reflecting his creative process and vision.
Without a clear social media strategy, Brent’s engagement plateaued, limiting the reach of his artwork and his ability to connect with a broader audience.
The Big Brain Idea:
Big Brain stepped in to craft a social media strategy centered around storytelling, allowing Brent to focus on his artistry while we brought his work to life in the digital space.
We highlighted the stories and emotions behind Brent’s work, giving followers a glimpse into his inspiration and creative process.
Through videos and captions, we showcased Brent as a creative powerhouse, exploring the method behind the madness of his artistic journey.
We bridged the gap between Brent’s world of fine art and Smiles, his stuffed animal brand, creating a cohesive narrative across his platforms.
Brent’s time in London with Maddox Gallery was given center stage, with curated content that brought his international success to life for his audience.
Art Meets Engagement
Brent’s audience reconnected with his content, leading to a resurgence in likes, shares, and comments across his social media platforms.
Smiles became an integral part of his social media narrative, connecting fans of his art with his brand, and vice versa.
Our storytelling approach amplified Brent’s presence during his London showcase with Maddox Gallery, bringing his work to a wider audience.
By handling content strategy and production, we freed up Brent’s time to focus on his true passion: creating extraordinary art.